Sonia Gennaro started her career in communication and marketing at a tech startup. With a background in humanities studies, she switched to business administration and then merged the two worlds by studying social innovation, startup management and sustainable entrepreneurship.

She is the Italian Country Manager at LITA.co, the European citizen investment platform dedicated to responsible, inclusive, and transparent finance. In LITA she can combine her social activism with the competencies to support impact companies, championing the transition to a green and socially fair economy.