People power: how crowdfunding works

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The power and potential of crowdfunding is under the spotlight in this edition of Utalk. Emmanuelle in Paris asked: “How do you launch a crowdfunding campaign? And are there common rules within the European Union regarding this kind of financing?”

Oliver Gajda, Executive Director of the European Crowdfunding Network (ECN) answered: “To raise funds through a crowdfunding campaign there are four different ways to do this. There’s basically a standard donation-based campaign where you receive money in return for no further reward. You can raise pre-sales or use reward-based structures where you basically receive money and give a small return; like you offer a service or you mention somebody.

Read more and watch the interview here.

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